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Product Marketing Manager
Seniority:
Middle
Team:
Product Office
Location:
Ukraine (Kyiv), Armenia (Yerevan), Cyprus (Limassol), Poland (Warsaw), All
Vacancy ID:
TAB-17065
1. Requirements
- -At least 3 years of experience in managing and operating IT products
- -At least 2 years of experience in gambling and iGaming industries
- At lest 1 year of experience in marketing
- -Experience in managing product processes at every stage of product development (from idea to implementation).
- -Understanding of the product hypothesis validation process.
- Ubderstanding of gamification and promo mechanics
- -Ability to analyze key product metrics.
- -Experience in conducting A/B tests.
- -Experience in communicating with product users.
- -Ability to conduct competitive analysis.
- -Experience in organizing business analysis at the project's initial stage.
- -Experience in modeling and analyzing business processes, as well as creating prototypes of systems and user interfaces.
- -Analytical and critical thinking skills.
- -Experience in coordinating tasks between different development teams.
- -Basic understanding of product metrics (a plus if you can work with tools like Google Analytics and Yandex.Metrica).
2. Responsibilities
- -Task setting/prioritization and monitoring their execution.
- -Identifying growth opportunities for the product in the designated region:
- -Formulating and validating product hypotheses.
- -Conducting qualitative and quantitative research.
- -Analyzing user behavior and data exploration:
- -Defining key product metrics, generating reports, and forecasts.
- -Improving the customer journey in the product (acquisition and retention).
- -Building and monitoring funnels, identifying dropout points.
- -Collaborating with Business Analysts to define product requirements and develop technical specifications (enhancements to existing products, introduction of new features, etc.).
- -Analyzing the effectiveness of implemented changes in software products.
- -Monitoring and analyzing competitors' products.
- -Organizing and participating in product testing.
- -Working with the platform team to discover new ideas and enhance the product.
3. Our benefits to you
- -Work in an international IT product ecosystem;
- -Opportunity for career and professional growth;
- -Ability to involve your ideas and developments;
- -Training at the expense of the ecosystem;
- -Paid vacation (24 days);
- -Paid sick leave;
- -4 days off;
- -Days of personal events;
- -Free English courses.